Music Streaming
5
Music streaming services like Spotify, Apple Music, and Amazon Music offer personalized, on-demand audio content. This category scores high in convenience and relevancy, but user trust depends on perceived fairness and data handling.
Average Category Trust Score
55
5
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
6
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
5
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
6
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
7
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
6
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
6
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
5
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
6
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
5
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.
