Science Meets Media

Publications &
Communications

The Media Brand Trust Monitor is the result of an international research initiative led by top researchers from leading universities in Germany and the US.

This project produced scientifically validated definitions of what constitutes a ‘media brand’ and how media brands can effectively measure consumer trust.

The research findings have been published in major scientific journals and presented at key international conferences. Below, you’ll find a complete list of publications and attended conferences.

List of Scientific Publications

Heim, S., Chan-Olmsted, S., Fantapié Altobelli, C., Fretschner, M., & Wolter, L.-C. (2024a). Exploring trust in media brands today: Definition, dimensions and cross-national differences. International Journal on Media Management, 1–31.

https://doi.org/10.1080/14241277.2024.2336266

Heim, S., Chan-Olmsted, S. , Fantapié Altobelli, C., Fretschner, M., & Wolter, L.-C. (2024b). Towards the Measurement of Consumer Trust in Media Brands - Scale Development and Validation. Journal of Media Economics.

https://doi.org/10.1080/08997764.2024.2433739

Heim, S. (2025). Innovation in trust measurement: introduction of the short and medium media brand trust scale. Journal of Media Business Studies, 1–24. https://doi.org/10.1080/16522354.2025.2498255

Heim, Steffen; Chan-Olmsted, Sylvia; Fantapié Altobelli, Claudia; Fretschner, Michael; Wolter, Lisa-Charlotte (2021): Media Brand Trust Effects on Digital Advertising - towards a Conceptual Model. Jahrestagung der Fachgruppe Medienökonomie in der DGPuK 2021, Hamburg, Germany.

Heim, Steffen; Chan-Olmsted, Sylvia; Fantapié Altobelli, Claudia; Fretschner, Michael; Wolter, Lisa-Charlotte (2022): Defining the Area of Construct - Development of the Definition of Media Brands and Media Brand Trust underlying the Scale Development Process. European Marketing Academy Conference 2022, 24. - 27.05.2022, Budapest, Hungary.

Heim, Steffen; Chan-Olmsted, Sylvia; Fantapié Altobelli, Claudia; Fretschner, Michael; Wolter, Lisa-Charlotte (2022): Exploring, defining and structuring the domain of media brand trust. European Media Management Association Conference 2022, 16. - 17.06.2022, Munich, Germany.

Heim, Steffen; Chan-Olmsted, Sylvia; Fantapié Altobelli, Claudia; Fretschner, Michael; Wolter, Lisa-Charlotte (2023): Towards the Measurement of Consumer Trust in Media Brands - Scale Development and Validation . World Media Economics and Management Conference 2023, 15.-18.05.2023, Seoul, Korea.

Heim, Steffen; Chan-Olmsted, Sylvia; Fantapié Altobelli, Claudia; Fretschner, Michael; Wolter, Lisa-Charlotte (2023): Towards the Measurement of Consumer Trust in Media Brands - Scale Development and Validation. European Marketing Academy Conference 2023, 07.-09.06.2023, Pamplona, Spain.

Heim, Steffen; Fretschner, Michael (2024): Advertising in Trusted Environments: Relevance of Trust in Media Brands on Consumer Reactions towards Ads. European Marketing Academy Conference 2024, 06.-07.06.2023, Leeuwarden, Netherlands.

Heim, Steffen; Fretschner, Michael (2024): Trust Impact on Media Success - Relevance of Trust Measurement for Managerial Decision Making. Jahrestagung der Fachgruppe Medienökonomie in der DGPuK 2024, Mainz, Germany.