1LIVE
80
Radio Station
1LIVE is WDR’s youth-oriented public-service radio station, offering current pop music, entertainment, news, and digital formats. The brand is aimed particularly at a younger audience in North Rhine-Westphalia. In the MBTM 2026, the brand’s comparatively strongest dimensions are integrity, benevolence, and credibility; with a Trust Score of 36/100, it ranks 80th overall. This places the brand in the lower tier of the ranking.
Description created by ChatGPT
MBT Score:
36
Position in our ranking:
80
4
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
4
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
4
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
3
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
4
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
3
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
4
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
3
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
3
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
4
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.