ARD
83
TV Network
ARD is Germany’s first public broadcasting network, known for news, documentaries, and regional content. Within the TV network category, it represents institutional media with a public mandate. Scores in credibility are fair, but trust in consistency and relevancy is limited. Ranked 83rd, ARD faces generational shifts in media consumption.
Description created by ChatGPT
MBT Score:
28
Position in our ranking:
83
3
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
4
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
3
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
2
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
4
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
3
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
3
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
1
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
3
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
2
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.
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