BILD Zeitung
91
News Offline
BILD is a high-reach German tabloid newspaper combining news, entertainment, sports, and strongly opinionated framing. The brand emphasizes concise, attention-grabbing presentation and highly personalized topic selection. In the MBTM 2026, the brand’s comparatively strongest dimensions are commercialism and halo; with a Trust Score of 7/100, it ranks 97th overall. This places the brand in the bottom group of the ranking.
Description created by ChatGPT
MBT Score:
7
Position in our ranking:
91
1
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
2
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
1
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
0
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
0
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
0
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
0
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
0
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
1
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
2
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.