BILD.de
99
News Online
BILD.de is the digital news service of the BILD brand, offering breaking news, tabloid coverage, sports, entertainment, and video. The portal emphasizes speed, strong framing, and attention-oriented presentation. In the MBTM 2026, the brand’s comparatively strongest dimensions are credibility and commercialism; with a Trust Score of 2/100, it ranks 99th overall. This places the brand in the bottom group of the ranking.
Description created by ChatGPT
MBT Score:
2
Position in our ranking:
99
0
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
0
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
1
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
0
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
1
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
0
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
0
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
0
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
0
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
0
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.