DAZN
95
Video Streaming
DAZN is a sports streaming service offering live broadcasts, highlights, and supporting coverage across different sports and competitions. Usage is strongly centered on digital, subscription-based live sports. In the MBTM 2026, the brand’s comparatively strongest dimension is competence; with a Trust Score of 13/100, it ranks 95th overall. This places the brand in the bottom group of the ranking.
Description created by ChatGPT
MBT Score:
13
Position in our ranking:
95
0
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
3
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
2
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
1
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
2
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
0
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
2
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
1
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
1
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
1
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.