Der Spiegel
65
News Offline
DER SPIEGEL is a German news magazine focused on politics, business, society, science, and investigative journalism. The brand combines current analysis with features, interviews, and opinion-shaping context. In the MBTM 2026, the brand’s comparatively strongest dimension is competence; with a Trust Score of 45/100, it ranks 65th overall. This places the brand in the lower middle of the ranking.
Description created by ChatGPT
MBT Score:
45
Position in our ranking:
65
5
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
6
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
4
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
4
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
5
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
5
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
5
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
2
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
5
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
4
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.