Deutsche Welle
21
News Online
Deutsche Welle is Germany’s international broadcaster, delivering multilingual news and cultural content worldwide. Within online news, it serves global audiences with a German perspective. High scores in benevolence and integrity reflect its diplomatic tone. Ranked 21st, DW supports international dialogue and understanding.
Description created by ChatGPT
MBT Score:
59
Position in our ranking:
21
8
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
6
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
5
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
6
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
6
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
6
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
7
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
4
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
7
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
4
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.