Deutsche Welle
21
News Online
Deutsche Welle is Germany’s international broadcaster, delivering multilingual news and cultural content worldwide. Within online news, it serves global audiences with a German perspective. High scores in benevolence and integrity reflect its diplomatic tone. Ranked 21st, DW supports international dialogue and understanding.
Description created by ChatGPT
MBT Score:
59
Position in our ranking:
21
8
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
6
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
5
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
6
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
6
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
6
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
7
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
4
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
7
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
4
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.
View other brands
Ströer
1
Radio Bob
1
Netflix
3
Slack
4
NZZ
4
Tagesschau Online
6
Amazon Prime Video
6
Sony Pictures
6
SWR 3
9
ntv
9
DPA
9
Radio NRW
9
Handelsblatt
13
Zeit Online
13
FAZ Online
15
Sport 1
15
Chip
17
Kicker
18
NDR 2
19
WDR 2
19
Warner Music
21
Reuters
21
YouTube
21
Pixar
25
Amazon Music
25
ntv Online
27
Apple Music
27
YouTube Music
29
SZ
29
Heute Nachrichten Online
31
Sony Music
31
33
34
Der Spiegel
34
Eurosport
34
SZ Online
34
Disney+
38
ProSiebenSat.1
38
Deutschlandfunk
38
Universal Pictures
41
Stern Online
41
Spiegel Online
41
Universal Music
41
Walt Disney Studios
41
Spotify
46
Kabel Eins
46
Die Zeit
46
T-Online
46
Sky Sport
46
Das Erste
51
Stern
51
FAZ
51
Comedy Central
54
Bayern 3
55
TAZ
55
JCDecaux
55
DMAX
58
1Live
58
JOYN
58
Die Welt
58
Tagesspiegel Online
62
Sat.1
62
Antenne Bayern
62
Bayern 1
65
Focus
68
DAZN
68
Sixx
66
ProSieben
66
Disney Channel
70
71
Discord
71
Paramount Pictures
71
RTL Mediengruppe
74
Vox
75
Sky
75
ZDF
77
Focus Online
78
Bild Online
79
Welt Online
80
Signal
81
82
ARD
83
RTL
83
Super RTL
85
86
87
RTL 2
88
Telegram
89
Snapchat
90
Bild
91
X
92
