Die Welt
58
News Offline
Die Welt is a German national daily with a liberal-conservative stance, known for political and economic reporting. In the offline news category, it positions itself as a voice for analysis and commentary. Scores in competence and benevolence support its reputation. Ranked 58th, Die Welt serves a more policy-focused readership.
Description created by ChatGPT
MBT Score:
46
Position in our ranking:
58
5
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
6
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
5
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
3
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
5
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
5
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
4
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
4
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
4
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
5
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.