Die Zeit
46
News Offline
Die Zeit is a leading weekly newspaper in Germany, known for intellectual commentary and cultural depth. Within the offline news category, it emphasizes long-form journalism and analysis. High competence and benevolence scores define its unique profile. Ranked 46th, Die Zeit continues to serve a discerning readership.
Description created by ChatGPT
MBT Score:
50
Position in our ranking:
46
5
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
6
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
5
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
4
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
6
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
5
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
5
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
5
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
5
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
4
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.
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