Discord
65
Messenger
Discord is a communication platform for text, voice, and video communities organized in topic-based servers. The brand is used particularly for direct group communication, gaming communities, and interest-based networks. In the MBTM 2026, the brand’s comparatively strongest dimensions are integrity, credibility, and halo; with a Trust Score of 45/100, it ranks 65th overall. This places the brand in the lower middle of the ranking.
Description created by ChatGPT
MBT Score:
45
Position in our ranking:
65
4
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
3
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
5
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
4
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
6
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
6
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
6
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
4
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
4
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
3
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.