Disney+
38
Video Streaming
Disney+ is a global streaming service featuring Disney classics, Pixar, Marvel, and Star Wars content. In the video streaming category, it thrives on franchise power and family-friendly storytelling. High scores in relevancy and likeness support its popularity, though transparency lags. Ranked 38th, Disney+ delivers nostalgia and modern entertainment.
Description created by ChatGPT
MBT Score:
52
Position in our ranking:
38
4
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
6
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
6
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
5
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
6
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
6
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
4
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
6
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
3
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
6
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.
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