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GMX.de

GMX.de

87

News Online

GMX.de

GMX.de is a German web portal and email service combining communication tools with news, service information, and other online functions. The brand therefore serves both as a communications platform and an entry point to editorial content. In the MBTM 2026, its comparatively strongest dimension is credibility, followed by integrity and consistency; overall, GMX.de ranks 87th. Trust remains comparatively low in the ranking.

Description created by ChatGPT

MBT Score:

31

Position in our ranking:
87

2

Benevolence

Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’

1

Competence

Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.

2

Commercialism

Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.

4

Consistency

Consistency incorporates the relationship between consumers and a brand that is built on past interactions.

5

Credibility

Credibility is characterized as the ability to meet a consumer’s expected performance.

4

Halo

Halo incorporates findings on the importance of mutual influences between content and environment on media perception.

4

Integrity

Integrity describes the belief that a brand is consistent, honest and responsible

3

Likeness

Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.

2

Transparency

Transparency describes the availability of information on a company’s internal processes and open communication about content production

4

Relevancy

Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.

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2025
2026
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