GMX.de
87
News Online
GMX.de is a German web portal and email service combining communication tools with news, service information, and other online functions. The brand therefore serves both as a communications platform and an entry point to editorial content. In the MBTM 2026, its comparatively strongest dimension is credibility, followed by integrity and consistency; overall, GMX.de ranks 87th. Trust remains comparatively low in the ranking.
Description created by ChatGPT
MBT Score:
31
Position in our ranking:
87
2
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
1
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
2
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
4
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
5
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
4
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
4
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
3
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
2
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
4
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.