Golem.de
15
News Online
Golem.de is a German technology news portal providing current reporting and background information on IT, hardware, software, telecommunications, and the digital economy. The service is geared particularly toward technology-focused and professional audiences. In the MBTM 2026, Golem.de scores strongly in integrity, benevolence, and credibility and shares 15th place overall. This establishes the brand as a trusted source for technology information.
Description created by ChatGPT
MBT Score:
68
Position in our ranking:
15
8
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
7
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
6
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
7
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
7
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
7
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
8
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
5
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
6
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
7
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.