Handelsblatt
13
News Offline
Handelsblatt is Germany’s leading business and financial newspaper, renowned for in-depth economic reporting. In the offline news segment, it targets decision-makers and business professionals. High trust scores in integrity and competence reinforce its thought leadership. Ranked thirteenth, Handelsblatt stands out for its analytical strength.
Description created by ChatGPT
MBT Score:
65
Position in our ranking:
13
8
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
9
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
5
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
6
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
7
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
7
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
8
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
4
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
6
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
5
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.
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