92
Social Media
Instagram is a visual social-media platform for photos, videos, stories, reels, and creator-led content. The brand combines personal networking, entertainment, influencer communication, and commercial content in an algorithmically curated feed. In the MBTM 2026, the brand’s comparatively strongest dimension is similarity; with a Trust Score of 23/100, it ranks 92nd overall. This places the brand in the bottom group of the ranking.
Description created by ChatGPT
MBT Score:
23
Position in our ranking:
92
2
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
1
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
2
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
3
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
3
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
3
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
2
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
4
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
2
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
1
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.