kicker.de
18
News Online
kicker.de is a digital sports portal with a strong focus on football alongside coverage of other national and international sports. The brand combines news, results, statistics, and analysis with a high level of timeliness. In the MBTM 2026, the brand’s strongest dimensions are transparency, integrity, and benevolence; with a Trust Score of 62/100, it ranks 29th overall. This places the brand in the upper middle of the ranking.
Description created by ChatGPT
MBT Score:
61
Position in our ranking:
18
6
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
8
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
6
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
6
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
7
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
6
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
7
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
3
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
7
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
5
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.