Mordlust
34
Podcast
Mordlust is a German true-crime podcast that recounts real criminal cases and explores their legal, psychological, and social context. The format combines storytelling with journalistic research and expert perspectives. In the MBTM 2026, Mordlust performs particularly strongly in transparency, integrity, and competence and shares 34th place overall. This positions the brand as a comparatively trusted offering in the true-crime segment.
Description created by ChatGPT
MBT Score:
60
Position in our ranking:
34
5
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
7
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
7
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
5
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
6
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
5
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
7
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
6
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
8
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
4
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.