Netflix
3
Video Streaming
Netflix is a global streaming service for series, films, documentaries, and originals. The brand combines on-demand viewing with personalized recommendations and an international content catalogue. In the MBTM 2026, the brand’s comparatively strongest dimensions are credibility and consistency; with a Trust Score of 49/100, it ranks 58th overall. This places the brand in the middle of the ranking.
Description created by ChatGPT
MBT Score:
77
Position in our ranking:
3
7
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
7
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
8
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
7
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
8
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
9
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
7
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
8
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
7
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
9
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.