ntv
9
TV Channel
ntv is a German television channel specializing in news, business, and live reporting. Within the TV channel category, it serves as a reliable source for up-to-the-minute developments. It earns trust through credibility, benevolence, and competence. Ranking ninth overall, ntv maintains its reputation as a dependable news provider.
Description created by ChatGPT
MBT Score:
67
Position in our ranking:
9
8
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
8
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
6
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
6
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
7
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
7
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
7
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
5
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
7
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
6
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.