Paramount+
75
Video Streaming
Paramount+ is a subscription streaming service offering films, series, originals, and well-known entertainment franchises. The service brings together content from the Paramount portfolio for on-demand viewing across multiple devices. In the MBTM 2026, the brand’s comparatively strongest dimensions are credibility and competence; overall, Paramount+ shares 75th place. This gives the service a relatively restrained trust profile in the current ranking.
Description created by ChatGPT
MBT Score:
39
Position in our ranking:
75
3
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
5
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
4
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
4
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
5
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
3
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
4
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
4
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
3
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
4
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.