Pluto TV
65
Video Streaming
Pluto TV is a free, ad-supported streaming service offering curated live TV channels alongside on-demand films and series. The service combines linear streaming with on-demand viewing without a traditional paid subscription. In the MBTM 2026, Pluto TV shows its comparatively strongest scores in transparency, credibility, and competence and shares 65th place overall. This gives the brand a differentiated trust profile in the streaming market.
Description created by ChatGPT
MBT Score:
45
Position in our ranking:
65
5
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
5
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
5
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
4
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
5
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
4
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
5
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
2
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
6
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
4
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.