ProSiebenSat.1
38
TV Network
Pro Sieben Sat.1 is a major private TV network in Germany, offering entertainment, reality formats, and information programming. In the TV category, it caters to a broad audience with varied content. Scores in credibility and halo reflect familiarity, though relevancy is lower. Ranked 38th, it remains a fixture in German commercial broadcasting.
Description created by ChatGPT
MBT Score:
52
Position in our ranking:
38
5
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
5
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
6
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
5
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
6
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
7
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
5
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
5
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
5
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
3
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.
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