ProSieben MAXX
75
TV Channel
ProSieben MAXX is a German free-to-air TV channel offering a mix of series, films, anime, sports, and entertainment. The brand complements the ProSieben portfolio with a distinct programming mix and digitally available content. In the MBTM 2026, its comparatively strongest dimensions are commercialism and halo; overall, ProSieben MAXX shares 75th place. This gives the channel a relatively restrained trust profile.
Description created by ChatGPT
MBT Score:
39
Position in our ranking:
75
3
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
4
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
5
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
4
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
4
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
5
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
4
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
3
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
4
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
3
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.