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ProSieben MAXX

ProSieben MAXX

75

TV Channel

ProSieben MAXX

ProSieben MAXX is a German free-to-air TV channel offering a mix of series, films, anime, sports, and entertainment. The brand complements the ProSieben portfolio with a distinct programming mix and digitally available content. In the MBTM 2026, its comparatively strongest dimensions are commercialism and halo; overall, ProSieben MAXX shares 75th place. This gives the channel a relatively restrained trust profile.

Description created by ChatGPT

MBT Score:

39

Position in our ranking:
75

3

Benevolence

Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’

4

Competence

Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.

5

Commercialism

Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.

4

Consistency

Consistency incorporates the relationship between consumers and a brand that is built on past interactions.

4

Credibility

Credibility is characterized as the ability to meet a consumer’s expected performance.

5

Halo

Halo incorporates findings on the importance of mutual influences between content and environment on media perception.

4

Integrity

Integrity describes the belief that a brand is consistent, honest and responsible

3

Likeness

Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.

4

Transparency

Transparency describes the availability of information on a company’s internal processes and open communication about content production

3

Relevancy

Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.

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2025
2026
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