RTL
83
TV Channel
RTL is a German commercial television channel offering entertainment, shows, series, reality, news, and sports. The brand combines high-reach linear television with digital and on-demand services. In the MBTM 2026, the brand’s comparatively strongest dimensions are integrity, competence, and commercialism; with a Trust Score of 21/100, it ranks 94th overall. This places the brand in the bottom group of the ranking.
Description created by ChatGPT
MBT Score:
28
Position in our ranking:
83
1
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
4
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
3
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
4
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
3
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
3
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
3
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
3
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
3
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
1
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.