RTL+
70
Video Streaming
RTL+ is the streaming platform of RTL Deutschland, bringing together a broad range of TV formats, series, films, and other entertainment content. The brand extends traditional television into digital on-demand viewing. In the MBTM 2026, RTL+ shows its comparatively strongest scores in transparency, integrity, and benevolence; overall, the brand shares 70th place. This results in a relatively restrained trust profile for the service.
Description created by ChatGPT
MBT Score:
42
Position in our ranking:
70
5
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
4
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
4
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
4
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
4
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
4
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
5
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
3
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
5
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
4
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.