RTL 2
88
TV Channel
RTL 2 is a German TV channel offering reality shows, pop culture formats, and tabloid-style entertainment. Within the TV category, it caters to viewers seeking light and emotionally charged content. However, low scores across credibility, benevolence, and relevance result in a weak trust profile. RTL 2 ranks 88th, indicating a strong entertainment focus with limited trust capital.
Description created by ChatGPT
MBT Score:
14
Position in our ranking:
88
1
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
2
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
1
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
2
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
3
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
0
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
3
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
0
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
2
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
0
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.