Slack
4
Messenger
Slack is a widely used business communication platform that simplifies collaboration through messaging, channels, and integrations. As a messenger service, it plays a vital role in the daily workflow of digital teams. Its high marks in relevancy, halo, and likeness secure a strong trust position. Ranked fourth overall, Slack benefits from its user-centric design and efficiency.
Description created by ChatGPT
MBT Score:
73
Position in our ranking:
4
4
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
7
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
9
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
6
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
7
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
9
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
6
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
8
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
8
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
9
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.
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