Sony Pictures
6
Film Studio
Sony Pictures is a major global film studio known for producing blockbuster entertainment across genres. In the film studio category, it delivers high-quality cinematic experiences to a global audience. Trust strengths lie in competence, credibility, and consistency. Ranking sixth overall, the brand reflects a balance of creativity and corporate integrity.
Description created by ChatGPT
MBT Score:
70
Position in our ranking:
6
6
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
8
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
8
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
7
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
7
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
7
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
7
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
7
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
6
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
7
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.