SPORT1.de
12
News Online
SPORT1.de is SPORT1’s digital sports service, offering news, live information, results, and background coverage across a wide range of sports. The portal combines fast updates with broad sports coverage. In the MBTM 2026, the brand’s strongest dimensions are transparency, integrity, and benevolence; with a Trust Score of 71/100, it ranks 12th overall. This places the brand in the upper tier of the ranking.
Description created by ChatGPT
MBT Score:
71
Position in our ranking:
12
8
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
8
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
7
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
8
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
8
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
6
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
8
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
5
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
8
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
5
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.