Sport 1
15
TV Channel
Sport 1 is a German TV channel focused on sports content, from live matches to talk shows and analysis. As a player in the TV category, it brings fans closer to their favorite teams and leagues. Solid scores in benevolence, competence, and halo bolster its ranking. Placing fifteenth, Sport 1 appeals with entertainment and sports enthusiasm.
Description created by ChatGPT
MBT Score:
64
Position in our ranking:
15
8
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
7
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
6
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
6
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
7
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
7
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
7
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
4
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
6
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
6
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.