Spotify
46
Music Streaming
Spotify is a global audio streaming platform for music, podcasts, and other audio formats. The brand combines a large catalogue with personalized recommendations, playlists, and creator-led content. In the MBTM 2026, the brand’s comparatively strongest dimensions are credibility, consistency, and relevance; with a Trust Score of 54/100, it ranks 49th overall. This places the brand in the middle of the ranking.
Description created by ChatGPT
MBT Score:
50
Position in our ranking:
46
5
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
4
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
4
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
6
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
6
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
4
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
6
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
5
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
5
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
5
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.