Tagesschau Online
6
News Online
Tagesschau Online is the digital platform of Germany's most trusted TV news program. As a flagship in the online news space, it brings reliability and clarity to current affairs. Strong scores in transparency, relevancy, and benevolence underline its role as a go-to source for serious journalism. With a high trust score, Tagesschau Online continues to set standards in digital news credibility.
Description created by ChatGPT
MBT Score:
70
Position in our ranking:
6
8
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
7
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
6
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
6
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
7
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
9
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
6
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
5
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
8
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
8
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.
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