Twitch
89
Video Streaming
Twitch is a live-streaming platform known particularly for gaming, entertainment, and creator-led live content with direct community interaction. The service combines video, live chat, and social participation in real time. In the MBTM 2026, its comparatively strongest dimension is integrity, followed by transparency and credibility; overall, Twitch ranks 89th. This places the brand among the lower-trust offerings in the current ranking.
Description created by ChatGPT
MBT Score:
26
Position in our ranking:
89
2
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
1
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
3
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
3
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
3
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
3
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
4
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
2
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
3
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
2
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.