VOX
79
TV Channel
VOX is a German free-to-air television channel offering entertainment, reality, series, films, documentaries, and original formats. The brand is strongly shaped by popular entertainment and factual-entertainment programming. In the MBTM 2026, the brand’s comparatively strongest dimensions are competence and halo; with a Trust Score of 37/100, it ranks 79th overall. This places the brand in the lower tier of the ranking.
Description created by ChatGPT
MBT Score:
37
Position in our ranking:
79
3
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
5
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
4
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
4
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
4
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
5
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
4
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
2
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
4
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
2
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.