WEB.de
88
News Online
WEB.de is a German web portal and email service offering news, service content, and digital communication functions. The brand combines an established mail service with editorial and everyday online offerings. In the MBTM 2026, its comparatively strongest dimensions are transparency, integrity, credibility, and commercialism; overall, WEB.de ranks 88th. Trust is comparatively low in the current ranking.
Description created by ChatGPT
MBT Score:
29
Position in our ranking:
88
2
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
3
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
4
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
3
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
4
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
2
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
4
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
2
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
4
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
1
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.