WOW
64
Video Streaming
WOW is a streaming service for series, films, and live sports, providing access to content from the Sky environment across internet-connected devices. The service combines on-demand entertainment with different subscription options for entertainment and sports. In the MBTM 2026, the brand’s comparatively strongest dimensions are competence, transparency, and integrity; overall, WOW ranks 64th. This results in a moderate trust profile for the service.
Description created by ChatGPT
MBT Score:
46
Position in our ranking:
64
5
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
6
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
5
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
4
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
5
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
4
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
5
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
4
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
5
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
3
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.