ZEIT ONLINE
3
News Online
ZEIT ONLINE is DIE ZEIT’s digital news service, covering politics, business, society, culture, science, and other current affairs. It combines continuous news coverage with analysis, commentary, and in-depth context. In the MBTM 2026, the brand’s strongest dimensions are benevolence, credibility, and commercialism; with a Trust Score of 80/100, it ranks 3rd overall. This places the brand among the leading group in the ranking.
Description created by ChatGPT
MBT Score:
80
Position in our ranking:
3
9
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
8
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
9
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
8
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
9
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
9
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
8
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
5
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
8
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
7
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.