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MBT Website Ranking List

Media Brand Trust, as assessed through the established framework, is measured using a comprehensive, multidimensional approach. Each brand featured in the ranking is evaluated based on consumers' perceptions across ten key dimensions. By aggregating these ratings, we generate a total Media Brand Trust Score ranging from 0 to 100 for each brand, which forms the basis for the following Media Brand Trust Monitor.

1

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1

Radio Station

Radio Bob

MBT Score:

88

1

° 

1

Outdoor Advertising

Ströer

MBT Score:

88

3

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1

Video Streaming

Netflix

MBT Score:

77

4

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1

News Offline

NZZ

MBT Score:

73

4

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1

Messenger

Slack

MBT Score:

73

6

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2

Video Streaming

Amazon Prime Video

MBT Score:

70

6

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1

Film Studio

Sony Pictures

MBT Score:

70

6

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1

News Online

Tagesschau Online

MBT Score:

70

9

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1

News Agency

DPA

MBT Score:

67

9

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2

Radio Station

Radio NRW

MBT Score:

67

9

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2

Radio Station

SWR 3

MBT Score:

67

9

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1

TV Channel

ntv

MBT Score:

67

13

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2

News Offline

Handelsblatt

MBT Score:

65

13

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2

News Online

Zeit Online

MBT Score:

65

15

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3

News Online

FAZ Online

MBT Score:

64

15

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2

TV Channel

Sport 1

MBT Score:

64

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