Social Media
13
Social platforms such as LinkedIn, Instagram, Facebook, and TikTok dominate digital attention but show wide variance in trust. While platforms like LinkedIn offer purpose-driven use, others face challenges with transparency, integrity, and user well-being.
Average Category Trust Score
25
3
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
1
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
3
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
3
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
3
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
3
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
3
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
3
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
2
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
2
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.
