Video Streaming
3
Video streaming brands provide on-demand access to series, films, and original productions. Top-ranked Netflix and Amazon Prime Video lead in user engagement, while Disney+ and YouTube shape youth and family entertainment. Brands like DAZN specialize in live sports content. Relevancy and competence are key trust drivers.
Average Category Trust Score
60
5
Benevolence
Benevolence represents consumers’ perception of the brand as being ‘responsible and caring despite the vicissitudes of future problematic situations’
6
Competence
Competence describes the organizational ability to realize promises based on available expertise, skills and leadership.
7
Commercialism
Commercialism is directed towards the level of and approach on earning money through media products, especially through the integration of advertising.
6
Consistency
Consistency incorporates the relationship between consumers and a brand that is built on past interactions.
6
Credibility
Credibility is characterized as the ability to meet a consumer’s expected performance.
7
Halo
Halo incorporates findings on the importance of mutual influences between content and environment on media perception.
5
Integrity
Integrity describes the belief that a brand is consistent, honest and responsible
6
Likeness
Likeness describes the perceived similarity between oneself, a brand and other consumers from this brand.
5
Transparency
Transparency describes the availability of information on a company’s internal processes and open communication about content production
7
Relevancy
Relevancy is characterized as the degree to which the brand provides things relevant to consumers’ lives.
